Part 2 of my thoughts on corporate boards. As usual, written fast and I enjoy critical feedback. This time the lens is on corporate boards as a product. As with any product the question is: who is the customer and whats the value proposition for that customer.
The best framework for this from my perspective is the value preposition canvas - so I am going to use that step by step.
Customer Number 1: The shareholder. Probably this is most relevant for the "key shareholders". As in, in public companies these are most likely going to be concentrated shareholders.
I personally have no idea who is on the board of the companies I have stock in (though I just check the board of jd.com out of curiosity) because most of the time I have a couple of shares for fun.
Customer Number 2: The CEO and probably the wider C-level management. I suppose that their what they want from the product "corporate board" could be outlined like this.
Now there are probably both other customer (minority shareholders, employees, the public) that I am missing here as customers.
At the same time there are probably jobs and pains that I am missing. Looking forward to learn and update.